Making money is hard. Unless your business is suspect or illegal, there is no easy money. The bigger the contract, deal or price tag, the harder it gets––so as you grow your business don’t think the challenges ever relax. Hint hint, they don’t. In my experience working with large corporations, I’ve had to use all the tricks in my bag plus learn some new ones in order to make deals happen. In this video, I share exactly how I turned an introduction to a brand, into a long term business relationship. This is for anyone who is frustrated, tired and feeling stuck because no one is responding and you don’t know how to move forward. Hopefully, my story will show you how to get it done.Read More
If you're struggling to grow your business, I’m happy to tell you that there is light at the end of the tunnel. One of the most effective ways to grow your business is to start to think about new markets. Expanding to new markets can protect you from fluctuating currency rates and unexpected legal regulations. Unfortunately, it does come with some challenges and most of the time, figuring out where to start is the biggest one. In this boring video, I share some advice on how you can start to think about expanding your business into new markets in a strategic and well thought out manner.Read More
Do you think it’s possible to build the relationships you need to help your business grow in a major way as an introvert? Yes, girl, it is! I once asked myself that same question but unfortunately, the future me wasn’t around to provide the much-needed answers. Lucky for you, I am here now––with some tips to get you out of your head and into the real world. I love quiet time, but unfortunately, that won’t bring me the business deals that I need to move my brand forward. If you’re as determined as I was to navigate the social side of my career and business life, watch this video and you will be well on your way to making those relevant connections.Read More
Trust me when I say, the thought of quitting your job right off the bat can be quite scary. Where do I go from here? How do I start? Will I be broke forever? These questions are probably running through your head like the sounds of a bank debit alert. Having been both a corporate employee and now running my own company, I know your struggles girl. Let me be honest with you - having a great idea is definitely not enough to guarantee success. That’s okay though. I’m sharing some advice in this video on how you can make a smooth transition from a full-time job to entrepreneurship. While everyone’s path will be different, I hope that my personal experiences can offer you some guidance on how to approach your transition into the startup world.
Shout out to anyone out there who has been able to run a successful business all by themselves because it definitely couldn’t be me. Running a business is challenging, stressful and plenty of times overwhelming. Having a strong team definitely makes it easier but having a partner you can count on is something special. I’ve been blessed to have a partner to work with over the past couple of years and it is one of the major reasons why the business has been able to move forward. If you’re on the hunt for a strong business partner, watch this video for my take on how to find someone that is a good fit for you. I also share some advice on how to protect yourself and your ideas in case things don’t work out as planned.Read More
Starting a business is great but being able to sustain and grow a business is the real marker of success. While I’m still on my journey towards building my business, I did want to share my thoughts on how to take that idea in your head and turn into something tangible. Flexibility, humility and hard work have been the fundamental things that I’ve learned along my journey and in this video, I share some of the important lessons I’ve learned in growing and scaling my own business. Everyone’s path is different but I hope that you will be able to gain something from my experience in coming up with the idea for She Leads Africa in 2012 to still working every single day in 2019.
This is such a popular question for content creators who are looking to work with big brands to strike those deals that we all dream about. Whether it’s an event or content partnership, working with a big brand can bring credibility and much needed money to take your work to the next level. Unfortunately, if it was easy, everyone would be able to do it. I’ve been able to strike deals with brands like L’Oreal, Facebook, Samsung and Google and I promise you, it wasn’t easy. Watch this video if you want to learn my 4 step method to positioning yourself for brand partnerships and international opportunities.Read More
"Feedback is a gift." I used to hear that all the time in the corporate world but I never believed it. Now as an entrepreneur, giving the right feedback is critical to building a strong company culture. Check out this video for some tips on how feedback can improve your company.Read More
Working from home can be perfect for those who need a flexible lifestyle, but managing a virtual team can bring more challenges than you expected. Check out this video for 3 steps to effectively manage a virtual team.Read More
Hi! My name is Afua and I’m a boring entrepreneur. Welcome to my series where I share the lows and more lows of running a business.Read More